Christians engaged in cultural renewal need to be cognizant of how cultural practices viscerally shape our desires. We are shaped by the cultural spaces we inhabit and the cultural habits we practice. Unless we realize what subliminal messages these cultural liturgies are sending, we will be unaware that they are drawing our hearts to an alternative and un-Christian vision of the Kingdom. This lecture was given as part of the Gospel & Culture Lecture series featuring James K.A. Smith.